It becomes more and more difficult to understand the environment we live (country, city, neighborhood, school, work, etc.) and interact with our professional and personal stakeholders.

Developing a stakeholder mapping seems not so difficult. Nevertheless, it is not easy to identify our main stakeholders and sub-stakeholders. The list is exaustive.

After developing the list, we must analyze which kind of relationship does our company have with each group and where it wants to go to strenghten it. Is this group strategic for the company? In which sense? Reputation? Growth?  Constructive feedback for our products and solutions?

Moreover, we need to establish plans to have an interactive dialogue with our targeted groups – panels, meetings, surveys, focus groups, participation in projects.

Our stakeholders, including employees, are the most valuable assets. Let´s treat them as they desearve.