Social media is making a revolution in the way we communicate as individuals and within the corporations. Although we need to believe on the power of social media tools and increase the use of twitter, Facebook and others instruments to inform with transparency and follow and be seen by various stakeholders and better understand the new trends, we need to avoid being frivol, redundant and to post to say we post.

Especially in the companies and managing Corporate Communications, the most fundamental aspect is to write good content. Storytelling – respecting the culture and tone of voice of the companies – is the best we can develop to make our enterprises attractive for our audience. In this aspect, it is fundamental to have good professional with writing skills and sensibility to translate the jargon of the companies and be heard by the society. From internal to external communications, content is EVERYTHING.